Worldbuilding with Midjourney & ChatGPT: Turning products into universes

What we’ve learned at Okgreat when building brand concepts with AI.

👉 This article is interesting for creative entrepreneurs, product designers, marketers, and storytellers who want to go beyond functionality and build immersive worlds around their products.

When products are presented online, they often feel flat. A single object on a white or gradient background. Technically sharp, maybe, but stripped of the things that make products feel alive: a story, a sense of use, the people around them, the moods they create.

The result? Products look like objects, not experiences.

Worldbuilding around your key product

This is where Midjourney enters. Instead of expensive photoshoots, sets, models, and all the logistics that go with them, you can use AI to imagine entire universes around your ‘real’ product. From one original reference, you can extrapolate:

• Lifestyle scenes :  people actually using the product.
• Ecosystem shots : related branded products or accessories (even if they don’t exist yet).
• Atmospheres :  moods, textures, and impressions of motion.
• Emotional storytelling :  how it feels to live with the product.
  
  

Suddenly, you’re not just showing what a product looks like ,  you’re inviting people into the world it belongs to.

AI can generate, but only experience can shape

Here’s the thing …

Midjourney doesn’t magically do all the work for you. Worldbuilding requires vast knowledge of textures, motion, color theory, composition, even how fonts will further down the line interact with images. All these design sensibilities help you steer the results. Without them, the images risk looking random or generic.

In a way, Midjourney amplifies your ability to execute on a vision ,  but you still need the vision

ChatGPT as a creative partner

This is where ChatGPT plays a role in my process. Before I dive into generating more images in Midjourney, I use it to:

• Brainstorm the universe: What does this world feel like? Who lives in it? What cultural references define it?
• Generate prompt ideas: Specific phrasing that gets Midjourney closer to what I’m imagining.
• Refine the story: Aligning images with an overarching narrative, so they work together rather than as isolated visuals.
  
  

Okgreat’s design sensibility, ChatGPT for ideation, and Midjourney for execution, creates a workflow that feels both playful and powerful.

Prototyping the narrative:
From image to experience

Once the world is imagined, the next step is bringing it to life.

At Okgreat, we use Midjourney images as raw material for interface mockups and brand experiences, exploring how storytelling, design, and worldbuilding interact in a real digital context. It’s a way to see how a brand’s universe feels online, not just how it looks in isolation.

By prototyping the narrative, we can move beyond visuals to test how story, tone, interaction and animation come together, turning a static concept into a living experience.

Exploration vs. process

What started as playful experimentation is becoming a more deliberate practice.
Each experiment at Okgreat reveals new ways AI can extend creative direction.

But exploration alone isn’t enough. To make this sustainable, we’re developing a solid process, one that translates these discoveries into a consistent, scalable way of creating content.

Tools like Weavy (I’m planning on writing a piece about it) are helping to shape that framework. There, we’re combining all these steps into a cohesive (almost automated) workflow, which can apply to any product (or service).

The goal is to make creative work faster without making it shallower. To build systems that leave room for intuition and craft, the kind of judgment that only experience brings.

👉 Looking to infuse your processes with unique content? Let’s talk. info@okgreat.be